Sara Curran

Vacation Rental

Villa Vidu

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Villa Vidu

I was commissioned to design a logo for an amazing vacation rental property. I was so excited and so happy with how the logo came out. It is now forever made into a metal sign that greets the guests on the front door.


 

The House

This luxury beachfront home blends modern style with surfside living to create one of Huatulco's most popular vacation properties. Offering an oceanfront infinity pool and open-air living area this is the perfect home to kick back and enjoy your tropical holiday.

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Inspiration

The house is located on a beautiful ever changing beach that often has big pieces of driftwood. While the structure of the house is very rigid, the materials and furniture bring in the natural feel of the beach its located on. A main feature in the house is a large branch of driftwood hung in the living room. I took inspiration from this big piece.

 

Sketches

I knew I wanted to use the branch with a simple san serif font. I wanted to branch to bring in the natural feeling of the beach and location of the house and have the type portray the harsh edges on the modern home.

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Computer Sketches

I like to make many different versions with the same basic elements once I decide on the two basic elements that I like the most from my sketches. These marks can be used by a client as a secondary logo if they would like or will be discarded once the final logo is chosen.

 

Sign

This logo was designed specifically to become a metal sign above the entrance on the main door. There is nothing more satisfying than seeing your work in the world.

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